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ABOUT BACK&ROSTA
Back & Rosta is dedicated to cultural exchange and international collaboration, connecting museums and cultural institutions across borders through exhibition exchange and cultural diplomacy. We have curated and delivered numerous high-profile international exhibitions to date, supporting partners in Asia, Europe, and the Americas with practical, end-to-end execution. Founded in 2001 in Budapest, Hungary, the Back & Rosta Group combines exhibition know-how with digital innovation. We are best known for the Magic Wall – a large-scale multiuser interactive touchscreen platform powered by patented software, transforming cultural content into dynamic, crowd-friendly experiences. For outbound touring projects, we transform complex international touring into a smooth, predictable, and profitable process. By managing every critical detail — scheduling, coordination, compliance, transport, customs, and on-site requirements — we minimize operational risk, protect valuable collections, and save our partners significant time and resources. Our added expertise in exhibition design, multilingual content, and interactive solutions increases visitor engagement and market adaptability, helping exhibitions achieve stronger audience impact and commercial performance. Through long-term partnerships and proven museum workflows, we enable exhibitions to travel reliably, scale internationally, and deliver lasting value. Our mission is to connect museums and cultural institutions across borders through exhibition exchange, project delivery, and digital experiences.
Company enters China, establishing Shanghai office
2014
Became an institutional member of the China Association of Museums in October
2015
The first version of interactive Magic Wall released and used by Netfish and Internet cafe e-sports hall (Beijing headquarters) in August
Company certified as a High-Tech Enterprise in October
2016
"Interactive wall" (Magic Wall) products obtained software product certificate in June
Passed ISO27001 information security management system certification in July
Participated in the museum and related products and technologies expo and won the "Best Exhibition Award" in September
Magic Wall wins China Top10 Museum Technology Excellence Award in November
2017
“Sissi & Hungary" exhibition opens in Shanghai Museum, June
“Sissi & Hungary” exhibition opens in Palace Museum (Beijing), September
In November, Tate Modern’s exhibition uses the Magic Wall
2018
Chicago Art Institute’s exhibition uses the Magic Wall in September
The Magic Wall wins The Technical Product Excellence Award of The 2nd National Top Ten Museum in October
2019
“Hudec exhibition” opens in Shanghai History Museum, January
The Magic Wall wins the international Grand Prize of ICOM AVICOM F@IMP 2019 in August
2023
"Jade Treasures of Ancient China” exibition arrived in Hungary (Szeged) from Shanghai in June
2024
Exhibition “Shining Stars: Petőfi and His Era” opened in Shanghai in August and received the 2024 Shanghai Museum Outstanding Exhibition Recommendation award
2025
“Sound of China - Exhibition of Guqin” arrived from Chongqing Three Gorges Museum in Hungary in March
“Timeless Symphony - World Cultural Heritage Along the Danube” exhibition opened in Yangzhou in August
“Guardians of Eternity – The Terracotta Warriors of the First Chinese Emperor" exhibition opened in Budapest in November
2026
“Timeless Symphony - World Cultural Heritage Along the Danube” exhibition opened in the Shangrao Museum in January
en
Contact Back&Rosta
Hungary
Budapest
Bognár street 5/A
Budapest 1021 Hungary
+36 70 321 5779
China
Shanghai
Huashi Rd. 111, Xuhui district
Shanghai 200235 China
+86 21 6337 3677
Austria
Vienna
Schumanngasse 22/7.
Vienna 1180 Austria
+43 720 145 053
USA
Sheridan
30 N Gould St #42881
Sheridan, WY 82801 USA
+1 470 905 2770
France
Paris
+33 189 480 889
If you have any questions, or would like to receive our exhibition portfolio, please write to us.
